Redefining The Product Life Cycle: The Five-Element Product Wave
| Year of publication: |
1996
|
|---|---|
| Authors: | Ryan, Chuck ; Riggs, Walter E. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 39.1996, 5, p. 33-40
|