Reducing Assortment: An Attribute-Based Approach
| Year of publication: |
2001
|
|---|---|
| Authors: | Boatwright, Peter ; Nunes, Joseph C. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 65.2001, 3, p. 50-63
|