Reducing food waste through persuasive communication design : how data visualisation principles reinforce behaviour change social marketing messages
Regine Marguerite Abos, Simone Taffe and Jane Connory and Gamithri Gayana Karunasena and David Pearson
| Year of publication: |
2024
|
|---|---|
| Authors: | Abos, Regine Marguerite ; Taffe, Simone ; Connory, Jane ; Gayana Karunasena, Gamithri ; Pearson, David |
| Subject: | Data visualisation | Behaviour change | Communication design | Food waste | ELM | Behaviour/Attitudes | Message framing | Elaboration likelihood model | Social Marketing | Social marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Abfallvermeidung | Waste prevention | Lebensmittel | Food | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-07-2023-0156 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015272502