The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Mary Khalil, Felix Septianto, Bodo Lang, Gavin Northey
| Year of publication: |
2021
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|---|---|
| Authors: | Khalil, Mary ; Septianto, Felix ; Lang, Bodo ; Northey, Gavin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-8
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| Subject: | Food waste | Information precision | Message framing | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Abfallvermeidung | Waste prevention | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102470 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012502667