Reducing Marketing's Conflict With Other Functions: The Differential Effects of Integrating Mechanisms
| Year of publication: |
2000
|
|---|---|
| Authors: | Maitz, Elliot ; Kohli, Ajay K. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 28.2000, 4, p. 479-492
|