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Menschenführung im Handel
Höhn, Reinhard, (1971)
Applications of management sciences in marketing
Montgomery, David B., (1970)
Managing the sales force by objectives
Jackson jr., Donald W., (1974)
Looking through the lens of B2B and beyond …
Kohli, Ajay Kumar, (2011)
Does listening to customers hurt product innovation?
Kohli, Ajay Kumar, (2007)
Market orientation in a digital world
Kohli, Ajay Kumar, (2017)