Reducing the negative effect of consumer ethnocentrism on patronage behaviour at foreign retailers
by Marta Keane and Dirk Morschett
| Year of publication: |
2016
|
|---|---|
| Authors: | Keane, Marta ; Morschett, Dirk |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 38.2016, 4, p. 228-240
|
| Subject: | Consumer Ethnocentrism | Corporate Social Responsibility | Domestic Assortment | Patronage Behaviour | Perceived Brand Localness | Konsumentenverhalten | Consumer behaviour | Corporate social responsibility | Einzelhandel | Retail trade | Nationalkultur | National culture | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011602908