Refashioning a field? : connected consumers and institutional dynamics in markets
Pierre-Yann Dolbec; Eileen Fischer
| Year of publication: |
2015
|
|---|---|
| Authors: | Dolbec, Pierre-Yann ; Fischer, Eileen |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 6, p. 1447-1468
|
| Subject: | Beziehungsmarketing | Relationship marketing | Mode | Fashion | Produktentwicklung | New product development | Textilhandel | Textile distribution | Institutionenökonomik | Institutional economics | Marktforschung | Market research |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526525