Regulatory focus and consumption of counterfeit luxury goods : roles of functional theories of attitudes and perceived similarity
Li Wang, Manhui Jin, Zhiyong Yang
| Year of publication: |
2020
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|---|---|
| Authors: | Wang, Li ; Jin, Manhui ; Yang, Zhiyong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 107.2020, p. 50-61
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| Subject: | Counterfeit consumption | Perceived similarity | Prevention focus | Promotion focus | Social-adjustive function | Value-expressive function | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Luxusgüter | Luxury goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.10.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012156676