Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Year of publication: |
2023
|
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Authors: | Wang, Li ; Tong, Chunyang ; Yang, Zhiyong |
Published in: |
British journal of management. - Oxford : Wiley-Blackwell, ISSN 1467-8551, ZDB-ID 2025938-4. - Vol. 34.2023, 1, p. 259-279
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Subject: | Produktentwicklung | New product development | Social Web | Social web | Innovation | Kommunikation | Communication | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Virtuelle Realität | Virtual reality |
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