Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study

Li Wang, Chunyang Tong and Zhiyong Yang

Year of publication:	2023
Authors:	Wang, Li ; Tong, Chunyang ; Yang, Zhiyong
Subject:	Produktentwicklung \| New product development \| Social Web \| Social web \| Kundenintegration \| Customer integration \| Beziehungsmarketing \| Relationship marketing \| Kommunikation \| Communication \| Innovationsmanagement \| Innovation management \| Konsumentenverhalten \| Consumer behaviour \| Virtuelle Realität \| Virtual reality

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