Regulatory focus and decision rules : are prevention-focused consumers regret minimizers?
Jooyoung Lim, Minhi Hahn
| Year of publication: |
2020
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|---|---|
| Authors: | Lim, Jooyoung ; Hahn, Minhi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 343-350
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| Subject: | Choice modeling | Heterogeneous decision rules | Random regret minimization | Regulatory focus theory | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Entscheidungstheorie | Decision theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.11.066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417136