Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
[ed. and] with an introduction by Stan Rapp
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Rapp, Stan (ed.) |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Direktmarketing | Direct marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | Interaktive Medien | Interactive media |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIII, 238 S. Ill., graph. Darst. 23,5 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Formerly CIP Uk. - "Published in association with the Direct Marketing Association"--Jacket. - Includes bibliographical references and index 0911 |
| ISBN: | 0-07-163802-4 ; 978-0-07-163802-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003858320