Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
[ed. and] with an introduction by Stan Rapp
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Rapp, Stan (ed.) |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Direktmarketing | Direct marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | Interaktive Medien | Interactive media |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
