Rejoinder: a reply to comments on "should consumers request cost transparency?"
Antonis C. Simintiras (College of Business Administration - Gulf University for Science and Technology, Kuwait and School of Management, Swansea University, Swansea, UK) and Yogesh K Dwivedi, Geetanjali Kaushik and Nripendra P. Rana (School of Management, Swansea University, Swansea, UK)
| Year of publication: |
2015
|
|---|---|
| Authors: | Simintiras, Antonis C. ; Dwivedi, Yogesh K. ; Kaushik, Geetanjali ; Rana, Nripendra P. |
| Other Persons: | Kuah, Adrian T. H. (contributor) ; Weerakkody, Vishanth (contributor) ; Singh, Nitish (contributor) ; Lowe, Ben (contributor) |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 11/12, p. 1999-2003
|
| Subject: | Consumer marketing | Consumer behaviour | Cost information | Cost transparency | Konsumentenverhalten | Informationskosten | Information costs | Informationsverhalten | Information behaviour |