Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects

P. Monica Chien; T. Bettina Cornwell; Ravi Pappu

Year of publication:	2012
Authors:	Chien, P. Monica ; Cornwell, T. Bettina ; Pappu, Ravi
Other Persons:	Chien, P. Monica (reviewed) ; Cornwell, T. Bettina (reviewed) ; Pappu, Ravi (reviewed)
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 1, p. 117-121
Subject:	Sponsoring \| Sponsorship \| Portfolio-Management \| Portfolio selection \| Sport \| Sports \| Markenimage \| Brand image

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10009549701

A service of the