Relating customer value to strategic competence: a discrete choice measurement approach
Year of publication: |
2005
|
---|---|
Authors: | Brazell, Jeff D. ; Devinney, Timothy Michael ; Midgley, David |
Published in: |
A focused issue on the marketing process in organizational competence. - Amsterdam [u.a.] : Elsevier/JAI, ISBN 0-7623-1209-2. - 2005, p. 15-45
|
Subject: | Kundenwert | Customer value | Diskrete Entscheidung | Discrete choice | Strategisches Management | Strategic management | Messung | Measurement | Beziehungsmarketing | Relationship marketing |
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