Relational exchanges in the sales domain : a review and research agenda through the lens of commitment-trust theory of relationship marketing

Vishag Badrinarayanan, Indu Ramachandran

Year of publication:	2024
Authors:	Badrinarayanan, Vishag ; Ramachandran, Indu
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 177.2024, Art.-No. 114644, p. 1-12
Subject:	Beziehungsmarketing \| Relationship marketing \| Lieferantenmanagement \| Supplier relationship management \| Verkauf \| Selling

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