Relational orientation in B2B strategies: Measurement scale development and validation
Agnieszka Zakrzewska-Bielawska, Wojciech Czakon, Sascha Kraus
| Year of publication: |
2023
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|---|---|
| Authors: | Zakrzewska-Bielawska, Agnieszka ; Czakon, Wojciech ; Kraus, Sascha |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-13
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| Subject: | Business orientation | Rellational orientation | Scale validation | Behavioral | B-to-B-Marketing | Business-to-business marketing | Messung | Measurement | Performance-Messung | Performance measurement | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113791 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014299174