Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
M.J. del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk, & Pekka Mattila
| Year of publication: |
January 2018
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|---|---|
| Authors: | Rio Olivares, M. J. del ; Wittkowski, Kristina ; Aspara, Jaakko ; Falk, Tomas ; Mattila, Pekka |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 1, p. 115-131
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| Subject: | relational price discounts | marketplace metacognition | customer retention | nonlinear effects | price promotions | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.16.0267 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011804107