Relational resources and competences for radical product innovation
Year of publication: |
2009
|
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Authors: | Story, Vicky ; Hart, Susan ; O'Malley, Lisa |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 5/6, p. 461-481
|
Subject: | Innovation | Innovationsmanagement | Innovation management | Unternehmensnetzwerk | Business network | Kundenintegration | Customer integration | Kfz-Industrie | Automotive industry | USA | United States | Großbritannien | United Kingdom |
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