Relationality in the service logic of value creation
Mary FitzPatrick and Richard J. Varey (Department of Marketing, University of Waikato, Hamilton, New Zealand), Christian Grönroos (Hanken School of Economics, Helsinki, Finland), Janet Davey (Waikato Management School, University of Waikato, Hamilton, New Zealand)
| Year of publication: |
2015
|
|---|---|
| Authors: | FitzPatrick, Mary ; Varey, Richard J. ; Grönroos, Christian ; Davey, Janet |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 6/7, p. 463-471
|
| Subject: | Value co-creation | Services marketing | Relationality | Relationship | Direct interaction | Betriebliche Wertschöpfung | Value creation | Dienstleistungsmarketing | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Dienstleistung | Services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-01-2015-0038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418346