Relationship between online retailers' reputation and product returns
Year of publication: |
January 2016
|
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Authors: | Walsh, Gianfranco ; Albrecht, Arne K. ; Kunz, Werner ; Hofacker, Charles F. |
Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ., ISSN 1045-3172, ZDB-ID 1055434-8. - Vol. 27.2016, 1, p. 3-20
|
Subject: | Online-Handel | Online retailing | Firmenimage | Corporate reputation | Beschwerdemanagement | Complaint management | Produkthaftung | Product liability | Experiment |
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