Relationship building in public relations

by Petra Theunissen, Helen Sissons

Setting the scene -- Relationships and relationship building -- Mediated relationships -- The PRP/PRP relationship -- The PRP/client relationship -- The PRP/journalist relationship -- The organization-public relationship (OPR) -- Conclusions, observations and key principles in building relationships.

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Year of publication:	2017
Authors:	Theunissen, Petra ; Sissons, Helen
Publisher:	New York, NY : Routledge,
Subject:	Öffentlichkeitsarbeit \| Public relations \| Beziehungsmarketing \| Relationship marketing

Extent:	1 online resource (xii, 220 pages)
Series:	Routledge research in public relations ; 9
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-64593-3 ; 978-1-317-29348-4 ; 978-1-138-18323-0
Other identifiers:	10.4324/9781315645933 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013181719