The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business models
Girish Punj
| Year of publication: |
2015
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|---|---|
| Authors: | Punj, Girish |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 2, p. 175-186
|
| Subject: | Digital content | Willingness to pay | Consumer characteristics | E-commerce | Online business models | Demographics | Zahlungsbereitschaftsanalyse | Electronic Commerce | Geschäftsmodell | Business model | Konsumentenverhalten | Consumer behaviour | Digitale Güter | Digital goods | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339358