Relationship between information systems integration, innovation and consumer-based commitment practices for knowledge sharing in creating power brands
Rajshree Panda, Deepa Kapoor
| Alternative title: | Odnos između integracije informacijskih sustava, inovacija i praksi utemeljenih na predanosti potros̆ac̆a za dijeljenje znanja i stvaranja snaz̆nih marki |
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| Year of publication: |
2017
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| Authors: | Panda, Rajshree ; Kapoor, Deepa |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 29.2017, 1, p. 59-74
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| Subject: | Web-based technology | knowledge sharing | innovation | consumer-based commitment practices | Wissenstransfer | Knowledge transfer | Innovation | Wissensmanagement | Knowledge management | Informationstechnik | Information technology | Innovationsmanagement | Innovation management |