Relationship marketing and customer loyalty in mobile telecommunication industry in Nairobi, Kenya
Mary Wanjiru Kinoti, PhD, Annie Wanjiku Kibeh
| Year of publication: |
2015
|
|---|---|
| Authors: | Kinoti, Mary Wanjiru ; Kibeh, Annie Wanjiku |
| Published in: |
DBA Africa management review. - Nairobi : Department of Business Administration, ZDB-ID 2860196-8. - Vol. 5.2015, 3, p. 1-12
|
| Subject: | Relationship | Marketing | Customer | Loyalty | Industry | Beziehungsmarketing | Relationship marketing | Kenia | Kenya | Mobilkommunikation | Mobile communications | Lieferantenmanagement | Supplier relationship management | Kundenbindung | Customer retention | Telekommunikationssektor | Telecommunications industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012250835