Relationship marketing in A B2C context : the moderating role of personality traits

Mavis T. Adjei; Melissa N. Clark

Year of publication:	2010
Authors:	Adjei, Mavis T. ; Clark, Melissa N.
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 1, p. 73-79
Subject:	Beziehungsmarketing \| Relationship marketing \| Kundenzufriedenheit \| Customer satisfaction \| Konsumentenverhalten \| Consumer behaviour \| Marketingmanagement \| Marketing management

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