Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever
Ian H. Gordon
| Year of publication: |
1998
|
|---|---|
| Authors: | Gordon, Ian |
| Publisher: |
Toronto [u.a.] : Wiley |
| Subject: | Marketing | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 314 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-64173-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004362816