Relationship marketing tactics, customer entitlement, and customer behavioural responses
Thi Bich Hanh Tran, Anh Dung Vu
| Year of publication: |
2021
|
|---|---|
| Authors: | Thi Bich Hanh Tran ; Anh Dung Vu |
| Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 12.2021, 2, p. 109-128
|
| Subject: | relationship marketing tactics | customer entitlement | customer citizenship behaviour | customer complaint behaviour | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSEM.2021.117244 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012613731