Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
Marie Hélene De Canniére; Patrick De Pelsmacker; Maggie Geuens
| Year of publication: |
2010
|
|---|---|
| Authors: | De Cannière, Marie Hélène ; Pelsmacker, Patrick de ; Geuens, Maggie |
| Published in: |
Journal of business and psychology. - New York, NY : Springer, ISSN 0889-3268, ZDB-ID 227424-3. - Vol. 25.2010, 1, p. 87-98
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Belgien | Belgium |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003955796