Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
Marie Hélène De Cannière, Patrick De Pelsmacker, Maggie Geuens
| Year of publication: |
2009
|
|---|---|
| Authors: | De Cannière, Marie Hélène ; Pelsmacker, Patrick de ; Geuens, Maggie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 1, p. 82-92
|
| Subject: | Verbrauchereinstellung | Consumer attitudes | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003915846