Relative importance of competing marketing strategies on different customer metrics : a meta-analytic review of customer equity drivers
Valter Afonso Vieira, Diego Nogueira Rafael, and Yi-Chun Ou
| Year of publication: |
2024
|
|---|---|
| Authors: | Vieira, Valter Afonso ; Ou, Yi-Chun |
| Subject: | Customer equity drivers | Customer loyalty | Customer satisfaction | Meta-analysis | Moderators | Word of mouth | Kundenwert | Customer value | Kundenzufriedenheit | Meta-Analyse | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2022-0601 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198428