Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Guangzhi Zhao; Darrel D. Muehling and Ioannis Kareklas
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhao, Guangzhi ; Muehling, Darrel D. ; Kareklas, Ioannis |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 3, p. 244-255
|
| Subject: | Werbewirkung | Advertising effects | Zeit | Time | Konsumentenverhalten | Consumer behaviour | Emotion | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408866