Renalty - reward - contrast analysis : a review of its application in customer satisfaction research
Tahir Albayrak and Meltem Caber
| Year of publication: |
2013
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|---|---|
| Authors: | Albayrak, Tahir ; Caber, Meltem |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 24.2013, 11, p. 1288-1300
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| Subject: | Penalty - Reward - Contrast Analysis | dummy variable regression analysis | product attributes | overall customer satisfaction | Kundenzufriedenheit | Customer satisfaction | Regressionsanalyse | Regression analysis | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010207233