Reopening after the pandemic : leveraging the destination image to offset the negative effects of perceived risk
Francesca De Canio, Elisa Martinelli, Giampaolo Viglia
| Year of publication: |
2023
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|---|---|
| Authors: | De Canio, Francesca ; Martinelli, Elisa ; Viglia, Giampaolo |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2023.2023, 2, p. 99-118
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| Subject: | Covid-19 | Travel intention | Perceived risk | Destination image | Travelers' personality traits | Coronavirus | Urlaubsverhalten | Holiday behaviour | Risiko | Risk | Destinationsmanagement | Destination management | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Internationaler Tourismus | International tourism | Risikopräferenz | Risk attitude | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-023-00066-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014330885