REPLICATION STUDIES - Does Your Ad Have Too Many Pictures? - Are print ads with many pictures more effective than those with fewer pictures? Not necessarily
| Year of publication: |
2000
|
|---|---|
| Authors: | Singh, Surendra N. ; Lessig, V.Parker ; Kim, Dongwook ; Gupta, Reetika ; Hocutt, Mary Ann |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 40.2000, 1-2, p. 11-28
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