Reply to Wilfried R. Vanhonacker
| Year of publication: |
1990
|
|---|---|
| Authors: | Lenk, Peter J. ; Rao, Ambar G. |
| Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 9.1990, 1, p. 56-57
|
| Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Other identifiers: | 10.1287/mksc.9.1.56 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10008787652