Repositioning dynamics and pricing strategy
Paul B. Ellickson, Sanjog Misra, and Harikesh S. Nair
| Year of publication: |
2012
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|---|---|
| Authors: | Ellickson, Paul B. ; Misra, Sanjog ; Nair, Harikesh |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 6, p. 750-772
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| Subject: | Wal-Mart Stores | Einzelhandelspreis | Retail price | Niedrigpreisstrategie | Low-cost strategy | Preisrigidität | Price stickiness | Handelsspanne | Gross margin | Dynamisches Spiel | Dynamic game | Oligopol | Oligopoly | Lebensmitteleinzelhandel | Food retailing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009688824