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Reputation und Unternehmensergebnis - zentrlae Resultate einer empirischen Studie

Charles J. Fombrun; Cees B.M. van Riel
Year of publication:
2003
Authors: Fombrun, Charles J. ; Riel, Cees B. M. van
Published in:
Ganzheitliches Corporate Finance Management : Konzept - Anwendungsfelder - Praxisbeispiele. - Wiesbaden : Gabler, ISBN 3-409-12419-5. - 2003, p. 291-298
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