Required sample sizes for data-driven market segmentation analyses in tourism

Sara Dolnicar, Bettina Grün, Friedrich Leisch, and Kathrin Schmidt

Year of publication:	2014
Authors:	Dolnicar, Sara ; Grün, Bettina ; Leisch, Friedrich ; Schmidt, Kathrin
Published in:	Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 53.2014, 3, p. 296-306
Subject:	market segmentation \| cluster analysis \| sample size \| k-means \| simulation study \| Marktsegmentierung \| Market segmentation \| Clusteranalyse \| Cluster analysis \| Stichprobenerhebung \| Sampling \| Simulation \| Theorie \| Theory \| Tourismusmarketing \| Tourism marketing \| Tourismus \| Tourism

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