RESEARCH ARTICLES - The Effects of Presentation Formats and Task Complexity on Online Consumers' Product Understanding
| Year of publication: |
2007
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|---|---|
| Authors: | Jiang, Zhenhui ; Benbasat, Izak |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, Minn : Soc, ISSN 0276-7783, ZDB-ID 4050897. - Vol. 31.2007, 3, p. 475-500
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