RESEARCH NOTES AND COMMUNICATIONS - Subscale Distance and Item Clustering Effects in Self-Administered Surveys: A New Metric
| Year of publication: |
2001
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|---|---|
| Authors: | Bradlow, Eric T. ; Fitzsimons, Gavan J. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 38.2001, 2, p. 254-261
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