The perils of self-brand connections : Consumer response to changes in brand meaning
| Year of publication: |
2018
|
|---|---|
| Authors: | Gaustad, Tarje ; Samuelsen, Bendik M. ; Warlop, Luk ; Fitzsimons, Gavan J. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 35.2018, 11 (01.08.), p. 818-829
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21137 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083921