Research on influence of the congurence of self-image and brand image on consumers' citizenship behavior
Wanling Huang, Ming Chen
| Year of publication: |
2018
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|---|---|
| Authors: | Huang, Wanling ; Chen, Ming |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2018, 3, p. 131-139
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| Subject: | Consumer Citizenship Behavior | Self-Brand Connection | Self-Image and Brand Image | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/ojbm.2018.61013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012130276