Research on the influence of tourism destination embedding in online games on players' travel intentions
Tonghui Lian, Mengting Chen, Caihua Yu and Junwen Xu
| Year of publication: |
2024
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|---|---|
| Authors: | Lian, Tonghui ; Chen, Mengting ; Yu, Caihua ; Xu, Junwen |
| Published in: |
Journal of management analytics. - Abingdon, Oxon [u.a.] : Taylor & Francis, ISSN 2327-0039, ZDB-ID 2768729-6. - Vol. 11.2024, 4, p. 601-630
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| Subject: | gamified marketing | online games | travel intentions | user experience | Computerspiel | Video game | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/23270012.2024.2420372 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015188736