Research on the Value Co-Creation Mechanism of Platform Enterprises Based on Dynamic Capabilities

Based on dynamic capability theory and value co-creation theory, this paper takes platform companies as the research subjects to explore the influence mechanism of dynamic capability on value co-creation in the platform economy environment. Based on previous studies, this paper considers that the dynamic capabilities of platform companies include innovation capability, integration capability, and environmental scanning and sensing capability. A theoretical model of the relationship between dynamic capabilities, indirect network effects and value co-creation is constructed. The structural equation modeling was used for empirical testing. The empirical results show that the dynamic capabilities of platform companies positively influence the value co-creation of the platform ecosystem. In addition, Indirect network effects mediate between the dynamic capabilities of platform firms and value co-creation. Based on the research results, this paper argues that platform companies should focus on improving their own dynamic capabilities, actively encourage platform participants to share information and achieve resource complementarity, and improve their ability to capture value through collaborative cooperation. At the same time, platform enterprises should focus on building a strong and stable platform ecosystem, so as to stimulate the indirect network effect of the platform ecosystem and thus realize the win-win value among platform participants