Research on satisfaction recovery from service failure due to attitude defect and unfair price : a dynamic and longitudinal evaluation model based on customer win-back management
Xiaofei Tang; Jianmin Jia; Tingrui Zhou; Hongjuan Yin
| Year of publication: |
2010
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|---|---|
| Authors: | Tang, Xiaofei ; Jia, Jianmin ; Zhou, Tingrui ; Yin, Hongjuan |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 4.2010, 3, p. 380-408
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| Subject: | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition | Preismanagement | Pricing strategy | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008664572