Resistance to electronic word of mouth as a function of the message source and context
Susan Powell Mantel, Maria L. Cronley, Jeffrey L. Cohen, and Frank R. Kardes
| Year of publication: |
2016
|
|---|---|
| Authors: | Powell Mantel, Susan ; Cronley, Maria L. ; Cohen, Jeffrey L. ; Kardes, Frank R. |
| Published in: |
Consumer psychology in a social media world. - New York : Routledge, Taylor & Francis Group, ISBN 978-0-7656-4694-1. - 2016, p. 40-52
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011586220