Improving the predictive power of consumer research by measuring naturally occurring judgments
Maria L. Cronley, Frank R. Kardes, Susan Powell Mantel, and Hélène Deval
| Year of publication: |
2012
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|---|---|
| Authors: | Cronley, Maria L. ; Kardes, Frank R. ; Powell Mantel, Susan ; Deval, Hélène |
| Published in: |
Cracking the code : leveraging consumer psychology to drive profitability. - Armonk, NY [u.a.] : M.E. Sharpe, ISBN 0-7656-2964-X. - 2012, p. 219-237
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| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349521